
We all know the script. The candidate was brilliant but “not a culture fit.” What does that even mean? That they didn’t laugh at the same jokes? Didn’t wear the same wardrobe? Didn’t quote the same start-up podcast gurus? Behind this fancy phrase hides an old habit: hiring people who look and sound just like us.
And sure, that feels safe. But it’s also the fastest way to build an army of clones who all think the same.
People love to say culture fit protects cohesion. In reality, it mostly protects the insiders. The ones who “get the vibe.” Same schools, same references, same Slack jokes. Anything that doesn’t fit the mold feels uncomfortable. And instead of admitting that bias, companies dress it up in HR jargon.
The result? Atypical profiles, the ones who’ve seen different things and think differently, get tossed aside. And the same companies then complain they lack fresh ideas.
Look at recent history: no groundbreaking innovation ever came from a homogeneous team. The game-changers always came from people who didn’t really “fit.” The colleague asking the weird questions. The engineer with the unpredictable background. The salesperson who broke the script.
Of course, throwing the doors open to every possible clash doesn’t work either. A team isn’t a wrestling ring. Without some core values (respect, honesty, collaboration), it quickly turns into a free-for-all.
But let’s not confuse the essential with the superficial. Deep values are not threatened by a different outfit, an unconventional way of thinking, or an unusual life story. What’s threatened is simply the comfort of those used to being in control.
Here’s the real problem: companies confuse culture with décor. Company culture isn’t Thursday afterworks or a “casual chic” dress code. It’s how decisions are made, how failure is treated, how disagreement is welcomed. Everything else is wallpaper.
Too many organizations wave around their “culture” like a cool logo or a Pinterest moodboard. And behind it, they use it as an excuse to sideline anyone who doesn’t blend neatly into the background.
All it takes is a shift in perspective. Instead of asking “does this candidate fit our mold?”, we should ask “what does this person bring that we don’t have yet?” That grain of sand that forces the machine to adapt. That outside perspective that shakes up the status quo.
That’s culture add: not preserving a cozy vibe, but building a living culture that adapts and evolves. Companies that get this don’t look for clones, they look for catalysts.
Comfort is the enemy of the future. A culture that doesn’t evolve eventually dies. Companies that want to last should stop looking for people who “integrate well.” They should look for those who transform. Those who unsettle just enough to make everyone rethink.
It’s less comfortable, but it’s exactly what saves an organization.